170: A HORLACHER'S BOCK BEER ADVERTISING SIGN C. 1950

A colorful die-cut easel back cardboard sign for Horlacher's Bock Beer, Allentown Pennsylvania. Goats often appears on bock advertising for reasons of its Bavarian origin and pronunciation of Einbock being related to Billy Goat.
Measures 20 x 21 inches.
Very good condition with some creases, there are no full breaks or repairs, no fade or repair.
$150 - $250